Jimmy Buffett’s Coral Reefer medical cannabis debuts Surterra Wellness
Surterra Wellness in Tallahassee is one of two dozen cities in Florida to launch the Coral Reerfer medical marijuana in conjunction with singer Jimmy Buffett.
On Friday, a tropical-themed kick off celebration takes place from 4 to 7 p.m. at Surterra, 1639 Village Square Blvd. The new product line will be exclusively sold in Surterra sites statewide with plans for expansion in other states by mid-summer.
“It never dawned on me that Coral Reefer would be anything other than a cool name for a tropical band born out of the Key West lifestyle in the mid-70s,” said Buffett, in a statement. “But life is supposed to be about having fun and staying
healthy enough to enjoy it. I think Coral Reefer will help a lot of folks do that.”
Coral Reefer was created in collaboration with Buffett and the Coral Reefer team based on a global licensing deal, the company reports.
Products will be available in disposable and reusable battery vaporizers, including the “TideRider.” The products are available in four different CBD-to-THC ratios with mild to high intensity.
Plans are in the works to introduce edibles, tropicals, pre-rolls and CBD-only formulas for the Coral Reefer brand. Other merchandise, including hats and t-shirts, will be available.
Surterra Chairman and CEO William “Beau” Wrigley, Jr. said the launch of Coral Reefer marks a milestone in the company’s rapid growth.
“The Coral Reefer brand reflects our intention to give consumers access to high-quality wellness and cannabis-based products through best-in-class partnerships with people and organizations that reflect our standards and values,” he said, in a statement. “Jimmy and his team share our commitment to quality and the belief that individuals can find personal wellness through the relief enhancing benefits and healing properties of cannabis.”
Contact TaMaryn Waters at firstname.lastname@example.org or follow @TaMarynWaters on Twitter.
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